Me and another Art Director were assigned to this pitch for BTicino. For the launch of a new product, we had to create a whole identity and the main campaign, including a storyboard, for a video that needed to be both informative and inspirational. Target: B2B stakeholders.

After some brainstorming sessions, we came out with 2 main concepts. We presented both of them to the client and this is the one I directly worked on.

compose, create, customize

One of the main features of this product was the fully-customizable buttons, and the possibility to add more modules - with that in mind, the whole concept focused around “composing” your home experience. It had a recall to music composition, and the use of the horizontal space reinforced the idea of the modules being added one after the other