The heart of the campaign is a short promotional video that had to promote a Sneaker hub on eBay Germany. We came up with the #perfektermix (perfect match) concept, that linked sneakers to musical genres, pairing different styles. We worked with Italy-based filmmaker Andrea De Taddeo for casting, shooting and post-production.

For social media we created Instagram story teasers, a variety of Snapchat geofilters and video Snap ads. The video was broadcast on Facebook and display advertising in a variety of genre-specific formats.