The core of the campaign was a short promo video for a sneaker hub on eBay Germany. We developed the concept #perfectmix, which linked sneakers with musical styles. For casting, filming and post-production we collaborated with the Italian filmmaker Andrea De Taddeo.

For social media we created Instagram story teasers, a variety of Snapchat geofilters and video Snap ads. The video was broadcast on Facebook and display advertising in a variety of genre-specific formats.