Portfolio > mammaly - AI Video Campaign

Video and OOH/DOOH campaign for mammaly.de. Created entirely with AI - no cameras, crews, or traditional VFX. The workflow was designed and prompted in Magnific Spaces, rendered with Google Veo 3, then edited in Adobe Premiere Pro.

mammaly.de
Awareness campaign AI Video

Prompt engineering

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Art direction

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AI workflow design

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Prompt engineering 〰️ Art direction 〰️ AI workflow design 〰️

01 - Overview & Role

This campaign is an interview-style concept in which dogs spoke to the audience in a playful confessional tone, reflecting on the issues they had before and the improvement they experienced after using the product. Built around Günther, a dachshund character, the campaign expanded into two additional dog personalities and was executed entirely in-house through AI generation, AI animation, and post-production.

Working under the creative direction of my lead, I handled the hands-on visual development of the project. I explored and refined prompts, curated the resulting imagery, and animated the final assets, helping shape a consistent campaign output from concept to delivery.

The final system included a 20-second Amazon Prime Video spot, supported by large-format OOH in Cologne, social content, digital OOH, and landing pages.

Client

mammaly.de

Year

2026

Deliverables

20” video for Prime Video ad placement
3x DOOH 15” videos
9x OOH billboards
3x Landing Pages

Role

Art direction · Prompt development · Video editing

Tools

Magnific, Google Veo 3, ChatGPT, Adobe Premiere Pro, Adobe Photoshop, Figma

02 - Challenge

Building a consistent character from scratch
AI video generators are notoriously inconsistent across clips. Before generating a single frame of video, I needed to lock the character - establishing a definitive visual reference that could anchor every subsequent prompt.

The character sheet defines camera angles, body poses, facial expressions, fur texture, brand color relationships, and lighting direction. Every Veo 3 prompt was written with direct reference to a specific panel on this sheet.

Character sheet with camera angles, pose, expressions and details

03 - Approach & Process

The node board: directing the AI pipeline
The node-based canvas in Magnific Spaces was where the production logic lived. I treated it as a director's storyboard: each node is a scene, with a defined start state, an action, and an expected end state. Prompts move through the graph; the character sheet flows in as a persistent reference at every node. Once I framed each node as a scene with a start state, an action, and an end state, the consistency problem mostly solved itself.

AI generation rewards directorial thinking. Vague prompts produce vague results — the character sheet was the equivalent of a casting brief, and the script attached to each node was the equivalent of a shot list. The more precisely I defined what I wanted, the more the model could surprise me within those constraints.

The key insight: using upscaled static visuals as start/end frame references constrained the generator without killing its generative quality. A detailed script was attached inline - no prompt was left ambiguous.

04 - Output

Four scenes. Zero cameras.
The 20-second spot was assembled in Adobe Premiere Pro from 4 generated clips — selected, trimmed, and colour-graded to match the mammaly brand palette. The campaign ran on Prime Video in Köln and in selected DOOH screens in Berlin from April 2026.

05 - Results & Learnings

This project strengthened my approach to AI-supported creative production: experimentation works best when it is framed by clear visual rules, brand intent, and a strong editing eye.

This workflow is now repeatable. The node board template, the character sheet format, and the prompt structure all live in a reusable system that can be adapted for future AI video productions.