Messenger wanted to encourage the use of their platform and Bots between brands. How? With a contest, adressed to Media Agencies, where the best idea would be realized for free from Messenger’s team.

Together with another Art Director and a Graphic Designer, we developed the main concept and designed the key assets. We then presented the idea to the client. The project was delayed, but they loved it.

Ground control to Major Tom

The idea of the “Space Run” was flexibile enough to be applied on extra-goodies such as Astronaut Kits - that contained brief, brochure and a pin, or a rocket-shaped shelf (where the kits were stored).

Since we had to encourage the use of Bots, we also proposed a Bot fully dedicated to the contest, that could also work as an assistant.