ELIOR - “i Colti” rebranding

They chose our pitch-winning concept, naming and design for their new brand: i Colti. We started by analyzing the brand, users and the market, brainstorm ideas for a simple but catchy naming, and develop a recognizable identity for their Logo, Packaging, In-Store materials and Landing Page.

Elior Group is one of Europe’s leading catering and food services companies and the biggest in Italy, serving businesses, schools, universities, hospitals, trains and hotels. A recent acquisition brought Elior Italy new opportunities to apply modified atmosphere packaging (MAP) technology to a line of ready meals.