samsung italia

For their ATL Team, we usually take care of Digital Display Campaigns, OOH Prints and Advertising on Magazines; for the BTL Team In-store materials, Digital Campaigns, Social assets for various publishers, and for the Shop Team onsite communications

I’ve been working for Samsung Italy (Mobile division) for more than 3 years, leading my team to support different stakeholders for all their needs, especially during the busiest times of the year (January and August) with the launch of new products. Having a deep brand knowledge and strictly following their guidelines led us to be a point of reference for them, for brand consistency and fresh concept when needed.

SHOP WINDOWS CONCEPT

Concept and design of 8 Shop Windows for La Rinascente, overlooking Duomo Square in Milan. Fully customizable, along with a physical space to showcase Samsung’s new flagship product - Done in 2021.

OUT OF HOME ADVERTISING

From Milan's Duomo to Rome's biggest squares, via the Navigli and the most crowded train stations, the largest maxi billboards touched 27 m x 50 m for a spectacular effect in some of the busiest and most scenic locations in Italy's major cities.

DIGITAL DISPLAY CAMPAIGNS

On a regular basis my team supported the client for digital display campaigns, ensuring a seamless integration of Samsung's brand identity across various online platforms. This includes also onsite communication materials and social adaptations, to enhance brand visibility and consistency.