Portfolio > Samsung
I led the creative delivery for three Samsung Italia divisions, managing a 10-person team and acting as the primary contact for the client. My role combined team leadership, creative oversight, and brand stewardship, ensuring consistency across product launch campaigns, embargo-sensitive materials, digital assets, retail environments, and OOH placements
Samsung Italia
Creative Direction
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Team Leadership
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Client Management
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Creative Direction 〰️ Team Leadership 〰️ Client Management 〰️
01 - Overview & Role
Over a 5 year period, I led the creative delivery for Samsung Italia as team lead at a creative agency, coordinating a team of around ten people across three internal divisions. As the client’s first point of contact, I worked closely with Samsung to develop and deliver launch campaigns, digital assets, retail materials, website content, store communications, concept directions, and large-format OOH executions in Milan and Rome.
I acted as the main link between the client and the creative team, ensuring every output stayed fully aligned with Samsung’s brand identity, visual guidelines, and communication standards. My role combined team leadership, client management, and creative oversight across fast-moving, high-stakes campaigns, including sensitive pre-launch and embargoed materials.
Client
Samsung Electronics Italia (MX Division)
Year
2019-2024
Deliverables
Banners, Landing Pages, OOH print files, Flyers, Special projects and Concepts
Role
Team Leadership · Client Management
Tools
Adobe Photoshop, Illustrator, Indesign, After Effects
02 - Challenge
The challenge was to manage a large and diverse creative account where every asset had to be delivered consistently across multiple channels, formats, and business divisions. In addition to speed and coordination, the work required precision: campaign launches often involved pre-launch embargoes, and every piece had to meet Samsung’s brand standards without exception.
ROMA - Piazza del Popolo
03 - Approach & Process
I structured the workflow around close client collaboration, clear internal coordination, and rigorous brand control. By keeping communication tight between Samsung and the agency team, I made sure briefs were translated into work that was both creatively strong and operationally safe, whether the output was for digital channels, store environments, partner platforms, or OOH
04 - Output
The work covered product launch campaigns, digital assets, website content, retail and partner-store materials, campaign concepts, and major outdoor placements in cities such as Milan and Rome. The account required the same level of care across every format, from high-visibility billboard executions to smaller digital touchpoints
Concept and design of 8 Shop Windows for La Rinascente, overlooking Duomo Square in Milan. Fully customizable, along with a physical space to showcase Samsung’s new flagship product - Done in 2021.
MILANO - Samsung District
MILANO - Porta Garibaldi/Corso Como
05 - Results & Learnings
The result was a consistent creative system for Samsung Italia that supported multiple business divisions over several years. The account maintained strong brand fidelity across channels, delivered under demanding timelines, and helped translate Samsung’s launches into a coherent presence across digital, retail, and outdoor environments.
2000+
assets produced per year
10
team members
5
years of collaboration