Portfolio > Lounge by Zalando
For Lounge by Zalando's Hello Winter campaign, I handled the Behind the Scenes content — filming everything on a 2000s handycam to bring an authentic, lo-fi feel to the visuals.
The footage was cut into 4 reels for their social channels, each one centered around a single model as the face of their own micro-story
Lounge by Zalando
Hello Winter BTS
Content filming
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Video editing
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Art direction
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Content filming 〰️ Video editing 〰️ Art direction 〰️
01 - Overview & Role
For Lounge by Zalando’s Hello Winter campaign, I shot behind-the-scenes footage on a vintage handycam and edited it into four Instagram Reels, one per model. From the initial brief with the art director to the final delivery, I handled the full hands-on production process to give the campaign social-first energy and a lo-fi winter mood.
Working from the initial creative brief in collaboration with the art director, I handled the full hands-on execution: filming on set, shaping the footage with a vintage handycam aesthetic, and editing the final reels for Instagram delivery.
Client
Lounge by Zalando
Year
2024
Deliverables
4x IG Reels Videos
Role
Art Direction · On-Set Filming · Editing · Post-Production
Tools
Magnific, Google Veo 3, ChatGPT, Adobe Premiere Pro, Adobe Photoshop, Figma
02 - Challenge
Zalando’s Hello Winter shoot needed a social extension that felt more like a crafted visual diary than standard behind-the-scenes content. The goal was to create four Instagram Reels, one for each model, with a mood that matched the campaign while still feeling native to social.
03 - Approach & Process
I stayed on set throughout the shoot to capture footage with the right texture and energy, using the handycam look as part of the creative direction. Afterward, I edited the material into four separate reels, making sure each one had its own rhythm while staying visually consistent with the overall campaign.
04 - Output
The final deliverable was a four-part Instagram Reel series, with one reel dedicated to each model. The assets were delivered shortly after the shoot and designed to extend the Hello Winter campaign across social media.
05 - Results & Learnings
The project turned behind-the-scenes footage into campaign-ready content with a clear visual identity. It also shows a fast, hands-on workflow from art direction to shoot to final edit.
4
Instagram reels
2
days of shooting
7
days from shooting to delivery